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A consistent best-seller
Author's first novel originally published in 1999 and winner of the Jessie Litchfield Award
provides students with a comprehensive and engaging introduction to the subject
but also the reasoning that underlies mathematical thought
New to This Edition: full color throughout content relevant to a range of majors and courses
SUSTAINABLE INNOVATION STRATEGY: CREATING VALUE IN A WORLD OF FINITE RESOURCES NA A consistent best-sellerExamining the links between sustainable development, innovation strategy and the business model, this thought provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation. Contents: Introduction 1. Tackling Sustainable Development at the Corporate Strategic Level to Create Value 2. The Business Model, a Powerful Tool
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