Wheeling away your hand when it enters shows you lots of cards and stocks the graveyard (and perhaps triggering some discard synergies), then the second ability sets up your board to become incredibly threatening
Some locations also have their own lore value, again just like a character
Ursula, Deceiver of All is the latest TCG appearance for the villain of The Little Mermaid, having previously appeared on standout Lorcana cards such as The First Chapters lore-draining powerhouse Ursula, Power Hungry
The best among The First Chapter starters and every set since thanks to both ease of play and the fantastic cards you get for your collection
For more Rules help, read: How To Play Lorcana FULL Beginners Guide How To Use Locations Every Lorcana Ability + Keyword Explained
In addition there are some damage counters (number tokens) and even one pack to open