Pay in 4 interest-free payments of $687.50 Learn more
Ships within 48 hours · Estimated delivery Aug 31 - Sep 5
While a majority of surveyed African American women do not believe that their hair choices are influenced by societal expectation
and performance perceptions
Consumers are more inclined to experiment with new cosmetics and hair accessories
Potential Core Brands
taking a look at the AA and multicultural woman’s purchasing behavior and items she can’t get enough of besides hair care products (nails
Black Beauty Pacesetters: New Product Innovation (2024 Update) Braids While a majority of surveyedSSI defines Black Beauty and uncovers unique insights related to key growth drivers & detractors and shifting industry dynamics. Framing Multicultural Beauty Across Categories, Market Size, Potential Core Brands, and Affinity Brands. There has been an increase in willingness and desire to experiment with various haircare products amongst the African American and Multicultural consumer. A large percentage of African American and Multicultural consumers
