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Instead, just swinging with this card equipped will net you a land from your deck onto the battlefield
You can also do some weird stuff with this, like name Illusion and play Lord of the Unreal in a blue deck, or have Spirit tokens be your main crew creatures, name Spirit with the Engine, and play Drogskol Captain
There's much more explained by Rosewater's column on play boosters
[Update: a third Balrog was actually just revealed today in one of the Commander precons!] Lots of characters in this set will have multiple cards, including the Aragorn also in this secene, but I asked Cartagena why the Balrog specifically got to triple dip
Overall this card is pretty basic, but maybe it will have some support released in future sets to make it more playable