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As of time of writing, Collector Boosters, Collector Booster boxes, and all but one of the Commander decks are entirely sold out

These two rarity types also pop up as Rare Ultra cards in various forms (Rainbow Rares, Vs, VMAX)

It also forms the backbone of the competitive Ethan's Typhlosion single-prize deck, where each copy in the discard pile adds 60 extra damage to Typhlosion's Buddy Blast attack, giving it real dual-purpose value across both the collector and player markets

And you wouldnt be wrong

Your opponent adds damage counters to their card accordingly

Market corrections happen, and the flood of high-end Mega Evolution product over the past year has already created some volatility