They reward careful deck building and smart sequencing
It helps to keep me focused and not drift toward temptation
Whether Ursula is challenging, singing, or questing for three, she offers a tremendous amount of late-game value to this deck, and given that there are eight other Ursula cards, it's likely you'll always be able to shift her in when you want to
The combination of seeing five cards and drawing two is surprisingly potent, especially in formats that have good ramp (Sol Ring, Ancient Tomb) and where the power level between cards varies greatly (singleton formats, Vintage)
Having two of these in play plus another artifact entering the battlefield generates eight Energy
It makes a decent lord for decks that churn out Thopters via cards like Sai, Master Thopterist, and the lack of a once per turn restriction lets you do some wild stuff with mass Treasure production