Additionally, 720-card cubes are much more difficult to build and balance, which is why I'll always recommend starting with the 360-card minimum if you've never built a cube before
But it's still a step to improve white as a color in EDH, especially mono-white..
Much as red players will take on Abrade to broaden their answers they are less willing to take on Lava Coil simply to empower them
The mat also has seamless edges, which prevent fraying while also further emphasizing the character on display
At 540/720, you handle the cards more, shuffle more, and the cube lives longerso the physical experience stops being optional
If it isn't on the battlefield as that ability tries to resolve, the other effect will still happen