Giving all of your creatures reach may seem like trinket text, but in a format full of Dragons, Angels, Demons, and really annoying Birds, youll get some surprise blocks in
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After all, it's difficult to build a deck full of appropriate answers when you don't know what the threats are
Its a decent engine for Golgari decks, and one that could easily start seeing play in decks like Aristocrats, where sacrifice outlets can enable the draw early
Casting spells for free from your opponents graveyards is one thing, but then having them lose life equal to the mana value when you do cast them is pretty nutty
Others just happen to be goblins but will want to take your deck in a particular direction, like Zada, Hedron Grinder (pump spells) or Wort, the Raidmother (big spells)