Its a rich and exciting place to play
Corner guards and rubber feet add scuff resistance
This is a much better curve topper than something like Armasaur Guide, as it can hold off smaller creatures while bashing for 4 repeatedly (when things go right)
We already play Firebrand Archer in EDH decks that buff damage, and some of those commanders are recent, like Ojer Axonil, Deepest Might / Temple of Power, Ob Nixilis, Captive Kingpin, Urabrask / The Great Work, Taii Wakeen, Perfect Shot, Judith, Carnage Connoisseur, and Imodane, the Pyrohammer
It makes us even more likely to miss on Abbot of Keral Keep though
Because of this interplay with the logo elements, I suspect that the fountain pen icons on the right of the card are how you generate the cost to play cards