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Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers Medical Books_Pediatrics focuses on the essential principles

SKU: 93715878220

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Description

focuses on the essential principles you need to know

engaging resources for quick reference and exam review

multiple-choice questions for self-assessment

All illustrations have been designed by a medical illustrator with over 30 years of experience in the field

the book outlines established approaches to the diagnosis and treatment of common inpatient pediatric problems

Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers Medical Books_Pediatrics focuses on the essential principlesPages: 220, Specialty: Architecture, Publisher: Libri NBNi, Publication Year: 2010, Cover: Paperback, Dimensions: 150x226x10mm This fascinating account looks at the increasingly sophisticated methods used not just in advertising campaigns but also in art and architecture to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to

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